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Rooted in Britain, loved in LA. From the drizzle to the sunlight, from Heathrow to LAX, London calling to the imitation zone. HUDSON.

A perfect fit for a perfectly imperfect lifestyle. For night creatures and daydreamers, for girls who are naughty but nice, for last night's party and all of tomorrow's. For evenings longer than cigarette vowels and poolside days blissfully obliterated. HUDSON.

HUDSON is instinct. Like the fit of favorite jeans the first time you put them on, it can't be faked or imitated. Style is spirit-hard to pin down but unmistakably there. Wasted on youth and yet eternally young.